Yes, Using Fresh Flowers make a very big difference to our designers and owner. The owner has many years of experience purchasing flowers. Because of this he has weeded out the farms that do not offer the highest quality of bloom. We recieve flower shipments just about every day, so there are no flowers sitting back unused for any long period of time. Our flowers are processed right away using certain hydrating solutions and than placed in clean buckets of fresh water. When designed a flower food is placed in every vase to assure the longest life possible. But it is also up to the customer after receiving take care of their flowers to get the longest life possible from them. Remember they are a living thing!